The 80 – 20 Rule: Three Key Reasons to Use Infographics
Would you rather read paragraphs of text or look at a graphic that conveys all the information you need to know? Personally - I’d choose the latter.
Our eyes are naturally drawn to images, they are more intriguing, attractive and, of course, more fun to share. As a whole, people remember 80% of what they see, 20% of what they read, and only 10% of what they hear. Why not include your content in that 80%? Enter: Infographics.
Infographics have become one of the best tools for creating shareable content. Every business wants to go viral and, at the same time every business is competing against the tsunami of available online content. How do you make your content stand out? How do you get people to share what you’ve created? One way is by cutting to the chase with an infographic.
If we look to science, visuals are processed 60,000 times faster in the brain than text. Google searches for the term ‘infographics’ have grown more than 800% in the past several years. For those trying to garner media attention, 73% of journalists say they would rather report on press releases that contain images. Below is an example of an ICE infographic on our services:
Still not convinced? Let’s break it down into three key reasons to start using infographics now…
1. Go Viral and Increase Traffic.
As mentioned above, using infographics makes your content that much more shareable. People are busy today! Wouldn’t you rather try to digest an infographic between meetings rather than read a long article? For most the answer is definitely, “Yes!”
Visuals are quick to consume, easy to read, and offer the most important statistics in an efficient and organized fashion. With the click of a button your infographic can be shared across the web, which will have a meaningful impact on your impressions. Not to mention the potential impact on website traffic, which is estimated to grow 12% more than businesses that don’t use visuals.
Furthermore, a fantastic infographic can draw the buyer in and entice them to read that longer content piece. Remember the stages in the buyer’s lifecycle? Getting them interested is often the hardest step.
2. Create Unforgettable Content.
Did you know over 65% of the population are visual learners? Every day we swim in a world of online content overload, forcing us to pick and choose our go-to resources. Helping your buyers understand why they should come to you is critical. Across industries, people buy from those that give them an advantage. The advantage might be a significant technological leap (as with some of our clients) or it might be a material cost-savings. There are always options to entice prospects – you need to quickly convey the key facts.
Infographics are the outlet to share your most influential content, make it worth remembering! Create an infographic, go viral, be remembered and become that go-to resource.
3. Build Brand Awareness.
The 80-20 rule definitely applies to infographics. When people share, like, and comment on your infographic, they are continuously promoting your business! Take the number of impressions reached and that many people have, at the very least, been introduced to your brand in little time.
Do you use infographics? What results have you seen in doing so? Share your ideas and tips with us! Comment below or send us a tweet @ICEWorldwide.
By Paige Clairmont