Top Mobile Marketing Trends to Watch in 2013
Our office discusses Mobile Marketing a lot. It is one of our favorite marketing trends. The tactics being employed by marketers are constantly changing and improving which makes mobile marketing especially fascinating. In 2010, we swooned over the possibilities location based services would offer advertisers. Now, at the beginning of 2013, it’s hard to believe how much more is now possible after such a short period of time.
Have you been keeping up with the news? Here are our picks as the most promising things ahead for mobile marketing in 2013.
Corporate Marketing Pays Attention to Mobile: More people than ever have a mobile device, whether it’s a phone or a tablet. Thanks to the release of new and less expensive options in 2012, such as the iPad Mini, everyone is connected. If you don’t believe the thousands of articles available quoting numbers and stats, believe me when I tell you even my techno-illiterate mother got an iPad in 2012. She now spends half her day on it, she could even be reading this blog…. Yikes! Okay, that’s a bit of a tangent but you can see my point; more than ever consumers are interacting with their favorite brands over mobile, which means it has finally gotten major marketing department’s attention. We are going to see a lot more people popping up with “mobile” in their job titles this year as large companies make mobile marketing a priority.
Consumers will Benefit and Brands will Profit: Customers have their favorite products and services waiting just a finger swipe away on their mobile devices. I can check bids on eBay, transfer money between bank accounts, update my wedding registry, and even pay student loans all while taking the subway home from work. It’s convenient and easy, so I spend more time and money as a result. At the end of 2012, iOS 6 released Passbook, an app that provides a place for consumers to keep all their loyalty cards, promotions and coupons from retailers. In 2013, we are going to start seeing more and more brands make an effort to provide a perk on Passbook. It’s now a race to beat competitors into your customer’s passbook or mobile device. We’ve already seen this beginning at this year’s Mobile World Congress.
Adapting to Mobile: Finally companies are waking up and realizing the website they send consumers to on laptops needs to be different than the one they see on their mobile devices. Some are even going one step further and creating different websites for tablets vs. phones. The same goes for emails opened on a mobile phone as opposed to those that show up in a normal web browser. This trend is only going to get more prominent, so if your company doesn’t have a mobile website on the roadmap be sure to start considering one!
Mobile Payments: I consider myself lucky to live in a time that is so incredibly easy and convenient for consumers. As I mentioned above, I can pay my bills on my ride home, no envelopes, no stamps - just a couple taps. And now, more and more retailers are allowing consumers to pay with apps such as LevelUp and Google Wallet, so we don’t even have to carry around cash or credit cards. In 2013, this is going to really take off and we will see marketing promotions or loyalty programs run around mobile payments. This is going to be a very exciting trend to watch.
There you have it, four very cool and innovative trends to watch in 2013. Do you disagree? Share your ideas with us, as we said, this is one of our favorite topics.