1. Musings from ICE

    1. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      A website is critical to developing an online presence, brand, and face for your company. A well designed website will generate increased customer traffic, as well as extend the amount of time users spend browsing. If you want your website to stand out among the competition, let’s talk about navigation, consistency, and content.

      Navigation

      Good navigation should be easy to find and easy to comprehend, making for swift ...

      Read Full Article
    2. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      Read Full Article
    3. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. 11 Mobile Marketing Solutions for Small Businesses

      11 Mobile Marketing Solutions for Small Businesses

      11 Mobile Marketing Solutions for Small Businesses By Sara Angeles, 02 am EST MORE Credit: Shutterstock Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. From text messages to push notifications, mobile check-ins, emails and even social media, mobile marketing can help you boost sales by sending coupons, special discounts, announcements and other promotions to highly targeted customers.

      Read Full Article
    2. How Our Brains Process Different Kinds of Content [Infographic]

      How Our Brains Process Different Kinds of Content [Infographic]

      November 21, 2016 Andrew Lovasz

      In your quest, as a marketer, to establish better knowledge of your target market, you’ve no doubt studied your consumers’ interests, demographics, and online habits. But do you ever think about how their brains work?

      It turns out that neuroscience can come in very handy when putting together a marketing campaign - the next time you’re choosing whether your marketing campaign is better served by a collection of blogs posts, an infographic, or an online quiz, look no further than the human brain for your answer.

      Our brains process different types of content in ...

      Read Full Article
    3. 16 of the Best Podcasts for Marketers, Social Media Pros, & Growth Hackers

      16 of the Best Podcasts for Marketers, Social Media Pros, & Growth Hackers

      November 18, 2016 Jay Shemenski

      Predictions almost never work out like you think they will - otherwise we’d all be millionaires. As things have changed since I originally wrote this post at the beginning of the year, I recently revisited it to accurately reflect what I’m currently listening to in order to stay on top of the latest and greatest in marketing, social media, and growth hacking.

      Read Full Article
    4. See all Marketing Overall articles
  3. VCs Making Headlines

    1. Article: Do Startups Have a Tech Advantage?

      Article: Do Startups Have a Tech Advantage?

      Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

      Read Full Article
    2. 8 Keys To Getting Real Value From Business Networking | Business

      8 Keys To Getting Real Value From Business Networking | Business

      (Before It's News) There is no skill more vital to an entrepreneur than effective networking. You can’t build your business alone, and networking is the best way to open doors, professionally and personally. For introverts like me, it’s not easy to step out of your comfort zone and meet new people, but if you approach the challenge correctly, I have found that it can actually be fun as well as productive.

      Read Full Article
    3. Successful entrepreneurs who risked everything to start a business

      Successful entrepreneurs who risked everything to start a business

      Business growth stories Successful entrepreneurs who risked everything to start a business Remortgaging their homes, quitting university,and spending their life savings: Read on to see what entrepreneurs have risked to start-up by Shane Donnelly Updated: Oct 31, 2016 Published: Oct 31, 2016 It should be of no surprise to any of us that a standard definition of what constitutes an entrepreneur reads: “A person who sets up a business or businesses, taking on financial risks in the hope of profit”. Indeed, risk- taking is seen by many as a fundamental characteristic of an entrepreneur, but it’s not just ...

      Read Full Article
    4. Snapchat Is Blazing Its Own Media Trail by Constantly Charting New Territory

      Snapchat Is Blazing Its Own Media Trail by Constantly Charting New Territory

      Snapchat has always seemed to march forward on its own terms, at times almost in the mode of "damn the torpedoes, full speed ahead." So it shouldn't be a surprise that under its new moniker, Snap Inc., it is still giving the industry's rules a reboot, underscoring a style of disruption that remains the mobile media company's modus operandi.

      Read Full Article
    5. It's Always a Good Time to Start a Business -- Unless You're Launching a Mediocre One

      It's Always a Good Time to Start a Business -- Unless You're Launching a Mediocre One

      It's Always a Good Time to Start a Business -- Unless You're Launching a Mediocre One If your product or service falls short of great, your company won't last long. Image credit: Thomas Barwick | Getty Images November 4, 2016 Reader Resource Get the working capital your business needs– learn more about Entrepreneur Lending, powered by CAN Capital » Starting your first business can be an incredible experience.

      Read Full Article
      Mentions: business
    6. See all Venture Activities articles
  4. News in Investor Relations

    1. The 25 coolest women in Silicon Valley

      The 25 coolest women in Silicon Valley

      The tech industry has a reputation for being male-dominated, but women are carving out a growing and increasingly important presence. Our recently released edition of the Silicon Valley 100, our annual list of the people who matter most and define what it means to be in Silicon Valley, is still largely male, but it also features 25 women who have changed the game in the past year.

      See the rest of the story at Business Insider
      Read Full Article
    2. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Jocelyn Philbrook Receives Stevie Award for Women in Business How to Use Video As Your Ultimate Sales Weapon Top Business To Business Demand Generation Trends in 2016 Facebook Releases Guide on Transformational Trends and What They Mean for Marketers 4 Tips for Maximizing LinkedIn's New Publishing Platform Tools 4 Tips on How to Use Twitter Polls in Your Marketing (from Twitter) 6 Scientific Ways to Get the Most Out of Linkedin #GivingTuesday 2016: Success on November 29 and Beyond How to Escape an Evolving Social Echo Chamber 6 Tactics to Instantly Boost Social Media Reach For Your Brand or Business How Responsive are Retailers on Social Media? [Infographic] Twitter Releases New Research into How to Create Successful Video Content [Infographic]
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (1 articles) Altimeter Group
    2. (1 articles) Dentsu
  9. VC Firms Making News

    There are no recent vc firms making news.