1. Musings from ICE

    1. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      A website is critical to developing an online presence, brand, and face for your company. A well designed website will generate increased customer traffic, as well as extend the amount of time users spend browsing. If you want your website to stand out among the competition, let’s talk about navigation, consistency, and content.


      Good navigation should be easy to find and easy to comprehend, making for swift ...

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    2. Why Video Should be a part of your Content Marketing Strategy

      Why Video Should be a part of your Content Marketing Strategy

      A recent study from Marketing Tech Blog says that online video now accounts for 50% of all mobile traffic, which is one big reason this year has been called “The Year of Video Marketing”. Video has been proven to be far more effective at grabbing a viewer’s attention than text alone and also keeps your audience engaged. Video marketing can benefit your business in a number of ways, but most importantly, it keeps your business on track with the latest trends, so you won’t fall behind. 

      Video marketing keeps your strategy diverse, helping you stay up-to-date in the marketing world and attract large numbers of new visitors. Video provides a fresh new way to reach your audience by providing engaging content that if used in email marketing, can increase open rates, increase click-through rates, and reduce unsubscribe rates. 

      Are you convinced yet? If you’re ready to incorporate video into your content marketing strategy here are some ideas to help you get started.

      Add a Video to Your Homepage

      Welcoming a visitor to your site with a video provides them with fresh and appealing content the moment they enter.  Adding a short, entertaining and attention-grabbing video to your ...

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    3. Key Trends in Digital Marketing for 2015

      Key Trends in Digital Marketing for 2015

      Welcome to 2015! We anxiously awaited all of 2015’s digital marketing predictions in Q4 a couple months ago and now we’re in full swing. The marketplace is certainly changing as our world becomes encompassed by the Internet of Things. Who received a Smart Watch over the holidays? Are you tracking your email, steps walked, heart rate, sleep patters, calendar appointments, and phone calls all in that one device? Maybe you received the new iPhone 6+. Have you ditched your laptop in the evenings to log into your social media accounts on your mobile or tablet? As the way we, as consumers or business professionals, search and digest information changes, marketing is racing to keep pace.


      Mobile Advertising

      The last few years have been all about responsive design. If you aren’t quite there yet, now is the time. Responsive design pushed aside, there’s even talk of mobile only website design. As I stated above, most of us put our computers to sleep in the evenings and instead, we work, read, and browse the Web on our smartphones or tablets. With people so heavily reliant on mobile, advertisers are only becoming more focused on this method of communication ...

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      Mentions: Facebook Twitter
    4. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. 5 Metrics Your Startup Should be Using to Measure Influencer Marketing

      5 Metrics Your Startup Should be Using to Measure Influencer Marketing

      Compared to traditional forms of marketing, social media offers the ability to create incredibly targeted marketing campaigns while also measuring an array of metrics to determine which methods drive the greatest return on investment (ROI). One of those methods is influencer marketing  - along this line, here are five metrics you should be considering to measure the success of your influencer marketing campaigns.

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    2. See all Marketing Overall articles
  3. VCs Making Headlines

    1. No Startup Today Will Succeed Without These 7 Things

      No Startup Today Will Succeed Without These 7 Things

      So, you're going to found a startup? What do you need? Some hustle? Some cash? A little luck, maybe? The cutthroat, rough-and-tumble world of tech startups is no place for the faint of heart. Being a Type A with a good idea does not alone predict success. Often, startups fail from the start due to misguided beliefs on what it takes to succeed -- the mindset, tools, and resources. Plenty of ...

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      Mentions: Apple Google State
    2. 4 Reasons Your Social Media Traffic Isn’t Converting (And How to Fix Them)

      4 Reasons Your Social Media Traffic Isn’t Converting (And How to Fix Them)

      Social media isn’t dead, it’s just made a paradigm shift into a new era of messaging and social sharing. Understanding this shift is the key to figuring out how to get your social media traffic to successfully convert. Fortunately, there are companies out there doing it right. According to Salesforce, 77% of B2C companies acquired customers from Facebook and 43% of marketers have found a customer via LinkedIn.

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    3. Here's How Social App Whisper Has Quietly Become a Marketing Force

      Here's How Social App Whisper Has Quietly Become a Marketing Force

      When Secret—a much-hyped "dark social" platform—closed shop in April, media observers assumed websites and mobile apps that offer anonymity were just a fad. Since then, the similarly themed Whisper has proven otherwise, touting more than 10 million users, 10 billion pageviews a month and a whopping 1 million app users every minute. The Los Angeles-based startup is making noise in advertising ...

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    4. See all Venture Activities articles
  4. News in Investor Relations

    1. You can now tweet at investors to raise money for your startup

      You can now tweet at investors to raise money for your startup

      Social media has so infiltrated the majority of our lives that it’s difficult to imagine a scenario in which posting to Facebook or tweeting would not be appropriate. Now, with the blessing of the SEC, startups can tweet information about their stock or debt offering in order to either create buzz around their company or determine how much interest there is among investors when it comes to funding.

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    2. How To Show Investors Your Startup Is Worth Sinking Money Into

      As a startup, you have to bring a fresh perspective to get your business noticed. However, it will take more than a good idea to convince a potential investor to write you a check. To capture the attention of people who can accelerate your business, and ultimately open their wallets, you must master your investor pitch.

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    3. 5 Keys to Communicating a Compelling Retail Investment Story

      By David Calusdian, Executive Vice President

      For those IROs and CFOs new to the retail sector, the practice of investor relations can seem like a whole new field – with new players, metrics and ways to communicate.  And while best practices and the fundamentals of IR still hold true, there is a lot to learn before you can expertly communicate your retail company’s story to the investment community. Here are five tips to get you started.

      1) Be Transparent.

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    4. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Why Video Should be a part of your Content Marketing Strategy Key Trends in Digital Marketing for 2015 A Quick Guide To Building a Thriving Social Media Community 3 Strategies for Getting More Facebook Shares Where Should Your Ad Dollars Go Next Year? [infographic] Here Is a Cool Data Visualization of Facebook's Hottest Topics Last Month Social Media Activism: Changing the World, One Post at a Time? Facebook Introduces ‘Advertiser Outcome Score’ for Audience Network Ads 10 Pinterest Profile Must-Haves [Infographic] Streaming Video And Digital Marketing: Which Streaming Service Is For You? What Advertisers Are Getting Wrong About Programmatic Twitter Explains Why it’s Removing Share Counts from Tweet Buttons
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (2 articles) Dentsu
    2. (1 articles) Grey London
    3. (1 articles) Publicis
    4. (1 articles) Saatchi & Saatchi
    5. (1 articles) Bartle Bogle Hegarty
  9. VC Firms Making News

    1. (1 articles) Battery Ventures