1. Musings from ICE

    1. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      A website is critical to developing an online presence, brand, and face for your company. A well designed website will generate increased customer traffic, as well as extend the amount of time users spend browsing. If you want your website to stand out among the competition, let’s talk about navigation, consistency, and content.

      Navigation

      Good navigation should be easy to find and easy to comprehend, making for swift ...

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    2. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

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  2. Recent Marketing News

    1. Diving Into the Millennial Mindset: Is Your Social Media Strategy Enough to Convert Them?

      Diving Into the Millennial Mindset: Is Your Social Media Strategy Enough to Convert Them?

      Everywhere you look, you’ll see them - on their smartphones, on their laptops, on their desktops. They're browsing online shops to buy the same set of gadgets and clothes as their friends. They dominate social networks with their selfies, Snapchats, and posts on almost every issue.

      Who are they? They are the Millennials, or Generation Y.

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    2. Top 27 Actionable Content Marketing Tips for Digital Marketers [Infographic]

      Top 27 Actionable Content Marketing Tips for Digital Marketers [Infographic]

      July 29, 2016 Cent Muruganandam

      These days, a growing number of business owners are looking to content marketing, which, in the modern, social world, is one of the best strategies to employ for brand development. With that in mind, it's always good to learn about new techniques you can employ to optimize your content marketing process.

      Here's an infographic which outlines 27 content marketing tips from some of the best digital marketing minds on the internet (created by Digital Vidya).

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    3. Article: Twitter's User Base to Grow by Double Digits This Year

      Article: Twitter's User Base to Grow by Double Digits This Year

      With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network. eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.

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    4. See all Marketing Overall articles
  3. VCs Making Headlines

    1. How to Start a Small Business When You Have...

      How to Start a Small Business When You Have...

      How to Start a Small Business When You Have Virtually No Money Antonio Martin Sotelo / Getty Images By Alyssa Gregory Updated February 24, 2016 . In a perfect world, we would all have unlimited capital to fund our dream businesses, never having to worry about money. That is not reality. Most of us have to be a little creative when it comes to finding the money needed to start a business. The good news is that it's possible to start a small business with very little financial investment.

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    2. How This Digital Agency Drives Revenue from Social Media

      How This Digital Agency Drives Revenue from Social Media

      Facebook Flipboard 0 0 SHARES You might’ve heard the advice that your call-to-action should have one job, your email subject line one job, your blog post one job. Focus , with online marketing, is key. Turns out focus has a wonderful effect on building a business and driving results. Gather Social , a digital agency based in Nottingham, UK, takes this focused approach with every new client they bring on.

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      Mentions: Facebook Twitter API
    3. The first comprehensive study on women in venture capital and their impact on female founders

      The first comprehensive study on women in venture capital and their impact on female founders

      The first comprehensive study on women in venture capital and their impact on female founders Posted Advertisement The CrunchBase Women in Venture report is the third study in our ongoing analysis of women and their participation in the startup ecosystem. Previously we reported on the steady increase in the number of women founders and the universities that produce them . In this study, we looked at two new questions.

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    4. Funding for female founders increasing. But what do we mean by “founder”?

      Funding for female founders increasing. But what do we mean by “founder”?

      From The Gender Wars Desk Call me a cynic when it comes to women’s issues, but VCs love nothing more than “hacking” a problem. For those of us who don’t strut around in hoodies that typically means “a quick fix.” A way to solve the problem without actually solving it. And becoming an industry more welcoming of women and minorities is a big problem.

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    5. See all Venture Activities articles
  4. News in Investor Relations

    1. The 25 coolest women in Silicon Valley

      The 25 coolest women in Silicon Valley

      The tech industry has a reputation for being male-dominated, but women are carving out a growing and increasingly important presence. Our recently released edition of the Silicon Valley 100, our annual list of the people who matter most and define what it means to be in Silicon Valley, is still largely male, but it also features 25 women who have changed the game in the past year.

      See the rest of the story at Business Insider
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    2. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Jocelyn Philbrook Receives Stevie Award for Women in Business How to Use Video As Your Ultimate Sales Weapon Top Business To Business Demand Generation Trends in 2016 Facebook Releases Guide on Transformational Trends and What They Mean for Marketers 2016 Social Media Keyboard Shortcuts Cheat Sheet [Infographic] How Twitter’s Algorithm Offers a New Opportunity for Marketers Diving Into the Millennial Mindset: Is Your Social Media Strategy Enough to Convert Them? How to Use Your LinkedIn Profile to Market Your Business (and Yourself) The Most Important Social Media Metrics (and Why You Should Care) A Marketer's Guide to Understanding Facebook Insights 5 Lessons Pokemon GO Can Teach You About Marketing In 2016 5 Ways to Build Your Brand on Social Media
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

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  9. VC Firms Making News

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