1. Musings from ICE

    1. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      A website is critical to developing an online presence, brand, and face for your company. A well designed website will generate increased customer traffic, as well as extend the amount of time users spend browsing. If you want your website to stand out among the competition, let’s talk about navigation, consistency, and content.

      Navigation

      Good navigation should be easy to find and easy to comprehend, making for swift ...

      Read Full Article
    2. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      Read Full Article
    3. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. How to Profit From Mobile Marketing For Your Business

      How to Profit From Mobile Marketing For Your Business

      Home / Mobile / Apps / How to Profit From Mobile Marketing For Your Business How to Profit From Mobile Marketing For Your Business Sougat June 21, 2017 Apps Leave a comment 0 Views Mobile marketing is a huge potential source of traffic, customers, and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

      Read Full Article
    2. Back to Basics: Content Marketing Alphabet [Infographic]

      Back to Basics: Content Marketing Alphabet [Infographic]

      June 21, 2017 Irfan Ahmad

      It's not hard to get lost amidst the ever-expanding sea of content online. Back in 2015, there was reportedly 2 million new pieces of content uploaded every day, so you can only imagine how big that number is now. So, how does one “swim out” of the water and get their content to stand out?

      Read Full Article
    3. Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth Author June 20, 2017 Dive Brief: The pace of global ad spending will slow in 2017 from last year, when record amounts of money went into the U.S. presidential campaign and Olympics sponsorships, according to forecasts by Zenith and Magna . Mobile advertising is estimated to grab a greater share of marketing dollars this year, while global ad spend will grow only 4.2% to $559 billion, down from 4.8% growth in 2016.

      Read Full Article
      Mentions: Publicis Dentsu Magna
    4. See all Marketing Overall articles
  3. VCs Making Headlines

    1. 3 Confidence Boosting Tips for Female Entrepreneurs to Ask for More

      3 Confidence Boosting Tips for Female Entrepreneurs to Ask for More

      You are here: Home / Business / 3 Confidence Boosting Tips for Female Entrepreneurs to Ask for More 3 Confidence Boosting Tips for Female Entrepreneurs to Ask for More June 13, 2017 Whether it’s a request for extra funding for your startup or a meeting to establish a partnership with another company for the first time, asking for more is still a struggle for even the most confident entrepreneurs. Want proof?

      Read Full Article
    2. Girls in Tech's Catalyst Conference aims to educate and engage tech women | VentureBeat | Entrepreneur | by Dean Takahashi

      Girls in Tech's Catalyst Conference aims to educate and engage tech women | VentureBeat | Entrepreneur | by Dean Takahashi

      June 7, 2017 11:00 AM Above: The Catalyst Conference takes place June 20-22 in San Francisco. Image Credit: Girls in Tech The fifth annual Catalyst Conference by Girls in Tech will return to San Francisco June 20-22, with scores of speakers focused on women in technology. This year’s speakers include Aaron Levie, CEO of Box; Jennifer Hyman, CEO of Rent the Runway; Kara Swisher, executive editor of Re/Code, and many others.

      Read Full Article
    3. 5 Essential Marketing Processes for Your Startup Business

      5 Essential Marketing Processes for Your Startup Business

      5 Essential Marketing Processes for Your Startup Business Jun 6, 2017 Tweet Startup marketing success strategies The past few years have been very interesting for entrepreneurship, suddenly startups are so cool and everyone wants to set one up. The big companies and millionaires suddenly want to fund a startup. The governments are recognising the importance of small and medium enterprises to economies and are creating policies to protect startup businesses.

      Read Full Article
      Mentions: Video SEM business
    4. These are the social media campaigns that actually led to business success

      These are the social media campaigns that actually led to business success

      Tip : Use comma (,) to separate multiple quotes. Learn more... Thu, Dec 1, 2016, 17:08 GMT - UK Markets closed These are the social media campaigns that actually led to business success By Lucy Handley; special to CNBC.com | CNBC – 28 minutes ago 18.10 -0.39 In a marketing world obsessed with online clicks, likes, shares and impressions, it can be hard to work out which activities actually lead to sales.

      Read Full Article
    5. Article: Do Startups Have a Tech Advantage?

      Article: Do Startups Have a Tech Advantage?

      Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

      Read Full Article
    6. See all Venture Activities articles
  4. News in Investor Relations

    1. The 25 coolest women in Silicon Valley

      The 25 coolest women in Silicon Valley

      The tech industry has a reputation for being male-dominated, but women are carving out a growing and increasingly important presence. Our recently released edition of the Silicon Valley 100, our annual list of the people who matter most and define what it means to be in Silicon Valley, is still largely male, but it also features 25 women who have changed the game in the past year.

      See the rest of the story at Business Insider
      Read Full Article
    2. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Jocelyn Philbrook Receives Stevie Award for Women in Business How to Use Video As Your Ultimate Sales Weapon Top Business To Business Demand Generation Trends in 2016 Facebook Releases Guide on Transformational Trends and What They Mean for Marketers How to Profit From Mobile Marketing For Your Business Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads 5 Hidden Social Media Hacks Millennials Can Use to Boost Their Careers Instagram Stories Now up to 250 Million Daily Users, Increasing Pressure on Snap Inc. Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales Back to Basics: Content Marketing Alphabet [Infographic] What is Mobilization? Mobile Optimization? Mobile defies slower pace of ad growth
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (2 articles) Dentsu
    2. (1 articles) JWT
    3. (1 articles) Y&R
    4. (1 articles) Publicis
  9. VC Firms Making News

    There are no recent vc firms making news.