1. Musings from ICE

    1. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      A website is critical to developing an online presence, brand, and face for your company. A well designed website will generate increased customer traffic, as well as extend the amount of time users spend browsing. If you want your website to stand out among the competition, let’s talk about navigation, consistency, and content.

      Navigation

      Good navigation should be easy to find and easy to comprehend, making for swift ...

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    2. Why Video Should be a part of your Content Marketing Strategy

      Why Video Should be a part of your Content Marketing Strategy

      A recent study from Marketing Tech Blog says that online video now accounts for 50% of all mobile traffic, which is one big reason this year has been called “The Year of Video Marketing”. Video has been proven to be far more effective at grabbing a viewer’s attention than text alone and also keeps your audience engaged. Video marketing can benefit your business in a number of ways, but most importantly, it keeps your business on track with the latest trends, so you won’t fall behind. 

      Video marketing keeps your strategy diverse, helping you stay up-to-date in the marketing world and attract large numbers of new visitors. Video provides a fresh new way to reach your audience by providing engaging content that if used in email marketing, can increase open rates, increase click-through rates, and reduce unsubscribe rates. 

      Are you convinced yet? If you’re ready to incorporate video into your content marketing strategy here are some ideas to help you get started.

      Add a Video to Your Homepage

      Welcoming a visitor to your site with a video provides them with fresh and appealing content the moment they enter.  Adding a short, entertaining and attention-grabbing video to your ...

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    3. Key Trends in Digital Marketing for 2015

      Key Trends in Digital Marketing for 2015

      Welcome to 2015! We anxiously awaited all of 2015’s digital marketing predictions in Q4 a couple months ago and now we’re in full swing. The marketplace is certainly changing as our world becomes encompassed by the Internet of Things. Who received a Smart Watch over the holidays? Are you tracking your email, steps walked, heart rate, sleep patters, calendar appointments, and phone calls all in that one device? Maybe you received the new iPhone 6+. Have you ditched your laptop in the evenings to log into your social media accounts on your mobile or tablet? As the way we, as consumers or business professionals, search and digest information changes, marketing is racing to keep pace.

       

      Mobile Advertising

      The last few years have been all about responsive design. If you aren’t quite there yet, now is the time. Responsive design pushed aside, there’s even talk of mobile only website design. As I stated above, most of us put our computers to sleep in the evenings and instead, we work, read, and browse the Web on our smartphones or tablets. With people so heavily reliant on mobile, advertisers are only becoming more focused on this method of communication ...

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      Mentions: Facebook Twitter
    4. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. See all Marketing Overall articles
  3. VCs Making Headlines

    1. PredictSpring Helps Brands Embrace Mobile Shopping

      PredictSpring Helps Brands Embrace Mobile Shopping

      Longtime Googler Nitin Mangtani (manager for a number of products including Google Shopping) has founded a startup of his own, PredictSpring, where he’s working to help brands and retailers get up-to-speed with mobile commerce. To illustrate why PredictSpring is necessary, Mangtani pointed to numbers from comScore showing that while 60 percent of retail browsing happens on mobile… Read More

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      Mentions: API Airbnb
    2. Yes, tech startups, this stock market will cut you too

      Yes, tech startups, this stock market will cut you too

      The days of unicorns running wild may be coming to an end The number of privately funded startups with billion-dollar valuations, companies once considered rare enough to merit the term "unicorn," grew by 49 this year, or more than one a week, according to data from CB Insights. Shazam, Blue Apron and Kik all earned ceremonial unicorn horns thanks to the strength of their businesses, but also at ...

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    3. See all Venture Activities articles
  4. News in Investor Relations

    1. You can now tweet at investors to raise money for your startup

      You can now tweet at investors to raise money for your startup

      Social media has so infiltrated the majority of our lives that it’s difficult to imagine a scenario in which posting to Facebook or tweeting would not be appropriate. Now, with the blessing of the SEC, startups can tweet information about their stock or debt offering in order to either create buzz around their company or determine how much interest there is among investors when it comes to funding.

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    2. How To Show Investors Your Startup Is Worth Sinking Money Into

      As a startup, you have to bring a fresh perspective to get your business noticed. However, it will take more than a good idea to convince a potential investor to write you a check. To capture the attention of people who can accelerate your business, and ultimately open their wallets, you must master your investor pitch.

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    3. 5 Keys to Communicating a Compelling Retail Investment Story

      By David Calusdian, Executive Vice President

      For those IROs and CFOs new to the retail sector, the practice of investor relations can seem like a whole new field – with new players, metrics and ways to communicate.  And while best practices and the fundamentals of IR still hold true, there is a lot to learn before you can expertly communicate your retail company’s story to the investment community. Here are five tips to get you started.

      1) Be Transparent.

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    4. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Why Video Should be a part of your Content Marketing Strategy Key Trends in Digital Marketing for 2015 7 Reasons Why Social Media Artists are Disrupting the Advertising Industry 19 Ways to Build Your Website, Online Store and Mobile App [Infographic] 5 Ways To Boost Your Social Channels Using Social Media Metrics Turn inevitable website errors into invaluable insights The best ways to create repeat customers Facebook Introduces 'M' for Messenger – A Challenger for Siri, Cortana YouTube's New Gaming Platform Already Looks Like a Big Hit With Advertisers 5 Ways to Turn Every Customer Interaction Into an Opportunity Make Giving to Charity as Easy as Typing a Hashtag If You Aren't on Pinterest, You Are Losing Sales
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (1 articles) Dentsu
  9. VC Firms Making News

    1. (1 articles) New Enterprise Associates