1. Musings from ICE

    1. Season of Giving Back to the Community

      Season of Giving Back to the Community

      ‘Tis the season to end the year on a high note! It is easy to get caught up in the busyness of time and put marketing on hold until the new year. At ICE, we encourage all our clients to give marketing a final push and closeout the year positioned to enter January with a running start.

      For our clients, we are finishing the final pieces for the 2014 editorial calendar, generating the last few campaign leads, engaging prospects with actionable tweets, interacting with new 2015 opportunities via LinkedIn, and making plans to kickoff new campaigns in the first days of the new year. We also take this time to reflect on what worked and didn’t during the last twelve months. There is nothing like a few months of real data to help hone initiatives. 

      With all that focused business activity, we also stop to think about the people in our community who aren’t as fortunate. The holidays can be difficult for a variety of reasons. For those with families struggling to make ends meet it can be stressful and isolating.

      In addition to our passion for technology marketing, our belief that we can make a difference in ...

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      Mentions: Facebook
    2. 11th Annual Stevie Awards

      11th Annual Stevie Awards

      November is a month to be extra thankful. Today, November 14th, marks the 11th Annual Stevie Awards for Women in Business and ICE Worldwide could not be more thankful to have our founder and managing partner, Jocelyn Philbrook, named a finalist again this year. Last year, Jocelyn was honored to take home a bronze Stevie Award, which was a remarkable way to end a great year. This year Jocelyn was named a finalist for Women Entrepreneur of the Year for Business Services (10 or Fewer Employees).

      Seriously, it’s an honor just be named among such outstanding women. This year, Jocelyn continued to build the ICE Worldwide family through new clients and new additions to the team. As a business owner and a mentor, Jocelyn is committed to creating opportunities for women in technology, including a new continuing education program this year for employees at the local college.

       With ICE, Jocelyn set out to break the mold of male-centric technology companies. The company fosters a unique team approach with an open office environment. There are no cubicles or offices at ICE headquarters—not even for Jocelyn—as a symbol of no boundaries. And the company continues to strike a ...

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    3. How to Use Hashtags to Your Advantage

      How to Use Hashtags to Your Advantage

      The “#” symbol, or hashtag, has grown organically from a Twitter-only search methodology to an essential part of social media. Use the # symbol before a word or phrase, and it instantly becomes a searchable link. Just remember that punctuation, spaces, and special characters are not supported. If spaces concern you, you can even paraphrase a complex thought by capitalizing the first letter of each word to make it easier to read. You can create a new hashtag to represent any topic, as long as it is both simple and relevant. After-all, you want people to be able to find what you’re sharing.

      Hashtags were born on Twitter, but are now supported by most of the larger social media platforms giving them an important role in your social media campaigns. Facebook, Instagram, Vine, Google+, Tumblr, and Pinterest all have various levels of hashtag support. That’s important because the best social media campaigns encompass multiple platforms. Consistency is critical for success, not to mention tractability.   

      So are you using hashtags across all social media channels? According to a survey, 43% of people believe hashtags are useful and 58% use hashtags regularly. Read on to learn more about how you can incorporate ...

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      Mentions: Facebook Twitter IBM
    4. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. 6 Tips to Improve Direct Marketing

      6 Tips to Improve Direct Marketing
      February 27, 2015
      Part of the 40/40/20 rule of direct marketing is knowing who your audience is and being able to target that audience with your direct marketing. This will save you a lot of money and increase your return on investment. Building your own list can be tedious and unscientific at best, and it’s easy to get scammed by online companies selling dirty lists full of false leads that cost you a lot of money.
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      Mentions: McDonald's
    2. See all Marketing Overall articles
  3. VCs Making Headlines

    1. Tech investors have gone to war against banks

      Tech investors have gone to war against banks

      The London-based money-transfer startup WorldRemit on Wednesday announced a new $100 million funding round, with a reported valuation of more than half a billion dollars. The round is led by the Silicon Valley venture capital firm TCV, whose previous investments include Facebook, Spotify, and Netflix.

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      Mentions: Facebook Twitter
    2. See all Venture Activities articles
  4. News in Investor Relations

    1. Tools to Increase Your Small Business Content Marketing Productivity

      11, 2015 /PRNewswire/ -- Small Business marketers will agree that the outcomes of any successful content marketing strategy should be to reach, convert and engage. A diverse and ... Social Media . With the proper management tool, promoting your content through various social media accounts shouldn't be a resource drainer. Review the tools you use to find out if they are delivering the results you require.

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      Mentions: PR Newswire Twitter
    2. It's Official: Startup Funding Last Year Was Biggest Since 2000

      It's Official: Startup Funding Last Year Was Biggest Since 2000

      Venture capitalists pumped $48.3 billion into U.S. startups in 2014, according to data today from the National Venture Capital Association and PricewaterhouseCoopers, the most since investors piled $105 billion into closely held companies in 2000. The ...

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    3. Boost Your Business: Email Marketing Best Practices

      Boost Your Business: Email Marketing Best Practices

      NEW YORK, Jan. 14, 2015 /PRNewswire/ -- While small business owners continue to explore and uncover new ways to grow their business, one tried and tested method that shouldn't be ignored is the ever-powerful email marketing campaign.  Email marketing is a cost-effective...

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      Mentions: PR Newswire Twitter
    4. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Season of Giving Back to the Community 11th Annual Stevie Awards How to Use Hashtags to Your Advantage 5 Reasons Your Small Business Needs Marketing Automation Google Analytics: Five Things to Know What Does "The 2014 State of Enterprise Social Marketing" Tell Us for 2015? 5 Lessons Learned About Internal Brand Building 6 Tips to Improve Direct Marketing The Mutually Beneficial Internship for Today's Digital Marketer The Most Important Marketing Question: Who Cares? Change Is Good: A Social Media Strategy Our Facebook Video Campaign Checklist Gives You 4 Steps to Help You Prep
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (2 articles) Grey London
    2. (1 articles) Starcom
  9. VC Firms Making News

    1. (1 articles) Elon Musk
    2. (1 articles) Trinity Ventures