1. Musings from ICE

    1. Why Video Should be a part of your Content Marketing Strategy

      Why Video Should be a part of your Content Marketing Strategy

      A recent study from Marketing Tech Blog says that online video now accounts for 50% of all mobile traffic, which is one big reason this year has been called “The Year of Video Marketing”. Video has been proven to be far more effective at grabbing a viewer’s attention than text alone and also keeps your audience engaged. Video marketing can benefit your business in a number of ways, but most importantly, it keeps your business on track with the latest trends, so you won’t fall behind. 

      Video marketing keeps your strategy diverse, helping you stay up-to-date in the marketing world and attract large numbers of new visitors. Video provides a fresh new way to reach your audience by providing engaging content that if used in email marketing, can increase open rates, increase click-through rates, and reduce unsubscribe rates. 

      Are you convinced yet? If you’re ready to incorporate video into your content marketing strategy here are some ideas to help you get started.

      Add a Video to Your Homepage

      Welcoming a visitor to your site with a video provides them with fresh and appealing content the moment they enter.  Adding a short, entertaining and attention-grabbing video to your ...

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    2. Key Trends in Digital Marketing for 2015

      Key Trends in Digital Marketing for 2015

      Welcome to 2015! We anxiously awaited all of 2015’s digital marketing predictions in Q4 a couple months ago and now we’re in full swing. The marketplace is certainly changing as our world becomes encompassed by the Internet of Things. Who received a Smart Watch over the holidays? Are you tracking your email, steps walked, heart rate, sleep patters, calendar appointments, and phone calls all in that one device? Maybe you received the new iPhone 6+. Have you ditched your laptop in the evenings to log into your social media accounts on your mobile or tablet? As the way we, as consumers or business professionals, search and digest information changes, marketing is racing to keep pace.

       

      Mobile Advertising

      The last few years have been all about responsive design. If you aren’t quite there yet, now is the time. Responsive design pushed aside, there’s even talk of mobile only website design. As I stated above, most of us put our computers to sleep in the evenings and instead, we work, read, and browse the Web on our smartphones or tablets. With people so heavily reliant on mobile, advertisers are only becoming more focused on this method of communication ...

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      Mentions: Facebook Twitter
    3. Season of Giving Back to the Community

      Season of Giving Back to the Community

      ‘Tis the season to end the year on a high note! It is easy to get caught up in the busyness of time and put marketing on hold until the new year. At ICE, we encourage all our clients to give marketing a final push and closeout the year positioned to enter January with a running start.

      For our clients, we are finishing the final pieces for the 2014 editorial calendar, generating the last few campaign leads, engaging prospects with actionable tweets, interacting with new 2015 opportunities via LinkedIn, and making plans to kickoff new campaigns in the first days of the new year. We also take this time to reflect on what worked and didn’t during the last twelve months. There is nothing like a few months of real data to help hone initiatives. 

      With all that focused business activity, we also stop to think about the people in our community who aren’t as fortunate. The holidays can be difficult for a variety of reasons. For those with families struggling to make ends meet it can be stressful and isolating.

      In addition to our passion for technology marketing, our belief that we can make a difference in ...

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    4. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. Marketing your brand to the Boomer consumer

      Marketing your brand to the Boomer consumer

      What do Civil Rights, the Women's Movement, Vietnam and the first steps on the moon have in common? Baby Boomers. This is the same generation that drove the growth of bell-bottoms and hula. It's also the generation that witnessed the dawn of space exploration, and participated in some of the greatest, unprecedented social advances in our country's history. Don't forget -- the progress Boomers' have seen in technology and communications is beyond electrifying.

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    2. How to be a Smartass Marketer with Carro Ford [Book Review]

      How to be a Smartass Marketer with Carro Ford [Book Review]

      With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics represent a power-packed toolbox for today’s hybrid-marketer.

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    3. Article: Millennial-Focused Small Businesses Set Up Shop on Social

      Article: Millennial-Focused Small Businesses Set Up Shop on Social

      Small businesses still struggle to measure social return on investment, and in general, they remain so-so about social. However, recent research suggests those targeting millennials are feeling the pull. When an April 2015 study by Manta asked US small-business owners (SBOs) if they marketed specifically to millennials, just 14.8% said yes. Among the 85.2% who didn’t, 42.4% simply didn’t consider millennials a primary audience, and 23.4% weren’t sure how to reach this group.

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    4. See all Marketing Overall articles
  3. VCs Making Headlines

    1. You can now tweet at investors to raise money for your startup

      You can now tweet at investors to raise money for your startup

      Social media has so infiltrated the majority of our lives that it’s difficult to imagine a scenario in which posting to Facebook or tweeting would not be appropriate. Now, with the blessing of the SEC, startups can tweet information about their stock or debt offering in order to either create buzz around their company or determine how much interest there is among investors when it comes to funding.

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    2. How To Show Investors Your Startup Is Worth Sinking Money Into

      As a startup, you have to bring a fresh perspective to get your business noticed. However, it will take more than a good idea to convince a potential investor to write you a check. To capture the attention of people who can accelerate your business, and ultimately open their wallets, you must master your investor pitch.

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    3. What Is YouNow? Live Video Streaming Service Is Catching The Attention Of YouTube, Vine Stars

      What Is YouNow? Live Video Streaming Service Is Catching The Attention Of YouTube, Vine Stars

      YouNow partners Brent Morgan and Brittany Smith held a joint session on the site from their home in Huntville, Alabama. The broadcast climbed to one of the top spots on YouNow's trending list. YouNow partners Brent Morgan and Brittany Smith held a joint session on the site from their home in Huntville, Alabama. The broadcast climbed to one of the top spots on YouNow's trending list.

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    4. 7 Things to Do to Get the Most Out of a Startup Accelerator

      So you decided that an accelerator is appropriate and helpful to your company. You read the 10 Must-Knows About Joining a Startup Accelerator post and decided to go for it. You filled out the application, researched different kinds of accelerators, applied and got in. Congrats! Now the work begins. Here is how you can maximize what you get out of the program. Most companies join accelerators to catalyze funding, grow and build their networks. Whatever your goals are, work backwards.

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    5. Beyond funding: 3 ways startup competitions can help your brand

      Beyond funding: 3 ways startup competitions can help your brand

      This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. As entrepreneurs develop their companies, startup competitions help them spur innovation and access VC funding. Many startup competitions go beyond just traditional tech; regardless of your industry, if you have a good idea, somebody will want to listen.

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      Mentions: Nova
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  4. News in Investor Relations

    1. 5 Keys to Communicating a Compelling Retail Investment Story

      By David Calusdian, Executive Vice President

      For those IROs and CFOs new to the retail sector, the practice of investor relations can seem like a whole new field – with new players, metrics and ways to communicate.  And while best practices and the fundamentals of IR still hold true, there is a lot to learn before you can expertly communicate your retail company’s story to the investment community. Here are five tips to get you started.

      1) Be Transparent.

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    2. Tools to Increase Your Small Business Content Marketing Productivity

      11, 2015 /PRNewswire/ -- Small Business marketers will agree that the outcomes of any successful content marketing strategy should be to reach, convert and engage. A diverse and ... Social Media . With the proper management tool, promoting your content through various social media accounts shouldn't be a resource drainer. Review the tools you use to find out if they are delivering the results you require.

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      Mentions: PR Newswire Twitter
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  5. How Social Networking is being used

  1. Picture Gallery

    Why Video Should be a part of your Content Marketing Strategy Key Trends in Digital Marketing for 2015 Season of Giving Back to the Community 10 Ways to Creatively Design Your Business Twitter Profile Social Media Day Reflections: 2015's Social Media Trends What You Think You Know About Advertising Online Is Wrong Pinterest “Buyable Pins” Now Active Marketing your brand to the Boomer consumer You can now tweet at investors to raise money for your startup 3 Tools to Gain More Twitter Followers How to be a Smartass Marketer with Carro Ford [Book Review] 5 Things Social Media Professionals Need to Know About Facebook Place Tips
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (1 articles) Grey London
    2. (1 articles) Wunderman
    3. (1 articles) WPP Group
    4. (1 articles) Euro RSCG Worldwide
  9. VC Firms Making News

    There are no recent vc firms making news.