1. Musings from ICE

    1. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      A website is critical to developing an online presence, brand, and face for your company. A well designed website will generate increased customer traffic, as well as extend the amount of time users spend browsing. If you want your website to stand out among the competition, let’s talk about navigation, consistency, and content.

      Navigation

      Good navigation should be easy to find and easy to comprehend, making for swift ...

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    2. Why Video Should be a part of your Content Marketing Strategy

      Why Video Should be a part of your Content Marketing Strategy

      A recent study from Marketing Tech Blog says that online video now accounts for 50% of all mobile traffic, which is one big reason this year has been called “The Year of Video Marketing”. Video has been proven to be far more effective at grabbing a viewer’s attention than text alone and also keeps your audience engaged. Video marketing can benefit your business in a number of ways, but most importantly, it keeps your business on track with the latest trends, so you won’t fall behind. 

      Video marketing keeps your strategy diverse, helping you stay up-to-date in the marketing world and attract large numbers of new visitors. Video provides a fresh new way to reach your audience by providing engaging content that if used in email marketing, can increase open rates, increase click-through rates, and reduce unsubscribe rates. 

      Are you convinced yet? If you’re ready to incorporate video into your content marketing strategy here are some ideas to help you get started.

      Add a Video to Your Homepage

      Welcoming a visitor to your site with a video provides them with fresh and appealing content the moment they enter.  Adding a short, entertaining and attention-grabbing video to your ...

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    3. Key Trends in Digital Marketing for 2015

      Key Trends in Digital Marketing for 2015

      Welcome to 2015! We anxiously awaited all of 2015’s digital marketing predictions in Q4 a couple months ago and now we’re in full swing. The marketplace is certainly changing as our world becomes encompassed by the Internet of Things. Who received a Smart Watch over the holidays? Are you tracking your email, steps walked, heart rate, sleep patters, calendar appointments, and phone calls all in that one device? Maybe you received the new iPhone 6+. Have you ditched your laptop in the evenings to log into your social media accounts on your mobile or tablet? As the way we, as consumers or business professionals, search and digest information changes, marketing is racing to keep pace.

       

      Mobile Advertising

      The last few years have been all about responsive design. If you aren’t quite there yet, now is the time. Responsive design pushed aside, there’s even talk of mobile only website design. As I stated above, most of us put our computers to sleep in the evenings and instead, we work, read, and browse the Web on our smartphones or tablets. With people so heavily reliant on mobile, advertisers are only becoming more focused on this method of communication ...

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      Mentions: Facebook Twitter
    4. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. Monetizing mobile apps without harming the user experience [Q&A]

      Monetizing mobile apps without harming the user experience [Q&A]

      In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out.

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    2. Article: B2B Content Strategies Have Room for Improvement

      Article: B2B Content Strategies Have Room for Improvement

      A multitude of departments at business-to-business (B2B) firms rely on marketing content success. But before B2Bs dive into content marketing efforts, they may want to take a step back and start with an effective strategy—something recent research suggests many aren’t doing. Among B2B marketing leaders in North America surveyed by the CMO Council, Content ROI Center and NetLine in Q2 2015, just 12% described their content marketing strategy as a high-performance engine.

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      Mentions: CMO Council
    3. 5 tips for agile SEO practice

      5 tips for agile SEO practice

      As Google evolves, so must SEO practitioners. With 500 to 600 algorithm changes per year, Google has kept SEOs busy reacting and adapting to new circumstances. An SEO's ability to adapt has become even more difficult in 2015. Google has kept quiet about almost all of its algorithm changes, even relatively major ones. If SEOs want to keep up and continue providing value, they have to become significantly more agile.

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    4. See all Marketing Overall articles
  3. VCs Making Headlines

    1. Crowdfunding or a Small-Business Loan: What's Best for Your Company?

      Crowdfunding or a Small-Business Loan: What's Best for Your Company?

      The crowdfunding site Kickstarter might be best known for funding films, games and products -- like Pebble, the Palo Alto-based smartwatch whose maker raised more than $20.3 million in March, making it the most-backed product in the site's history. But occasionally, small Main Street businesses get their start through crowdfunding. One example is Portico Latin Bistro & Cantina in Langley, Wash., on rural Whidbey Island near Seattle, which raised $16,000 in seed money late last year.

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      Mentions: SBA Kickstarter
    2. Are You Ready to Seek Funding? This 10-Point Checklist Will Decide.

      You’ve got an idea that you’re excited about. You’ve talked about it with your friends and family members. You might have even quit your job to start exploring the possibilities of entrepreneurship. You’re on the verge of getting your company off the ground, but to do it, you need capital, and you can’t front all the money yourself. Your natural inclination is to go out and start seeking funding as quickly as possible so you can build some momentum for your business.

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    3. 3 Reasons Product Managers Are the Secret to Unstoppable Startup Growth

      3 Reasons Product Managers Are the Secret to Unstoppable Startup Growth

      Entrepreneur and CultureIQ are searching for the top high-performing cultures to be featured on our annual list. Think your company has what it takes? Click here to get started. Behind the veil of every thriving startup lies an entrepreneurial-minded product manager who aids founders in assembling an awesome team, capitalizing on product-market fit, scaling growth and more.

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    4. The social strategy that is super-sizing the climate movement

      The social strategy that is super-sizing the climate movement

      The movement to stop climate change is no longer just a brainy collective of scientists and greens — it's now a fighting force of more than one million activists from every corner of the planet. Behind the scenes, the digital organizers of international environmental group 350.org have been raising this army and directing it to put pressure on several key fronts.

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    5. Venture capital deals hit 15-year high

      Venture capital deals hit 15-year high

      Venture capital investments rose to their highest level in nearly 15 years during the second quarter, with the majority of funding going to software and media/entertainment companies, according to a report released Friday. Venture capitalists poured $17.5 billion into investments during the quarter—the highest since the fourth quarter of 2000 when VC investments totaled $21.97 billion, according to the most recent MoneyTree report from PricewaterhouseCoopers.

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    6. See all Venture Activities articles
  4. News in Investor Relations

    1. You can now tweet at investors to raise money for your startup

      You can now tweet at investors to raise money for your startup

      Social media has so infiltrated the majority of our lives that it’s difficult to imagine a scenario in which posting to Facebook or tweeting would not be appropriate. Now, with the blessing of the SEC, startups can tweet information about their stock or debt offering in order to either create buzz around their company or determine how much interest there is among investors when it comes to funding.

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    2. How To Show Investors Your Startup Is Worth Sinking Money Into

      As a startup, you have to bring a fresh perspective to get your business noticed. However, it will take more than a good idea to convince a potential investor to write you a check. To capture the attention of people who can accelerate your business, and ultimately open their wallets, you must master your investor pitch.

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    3. 5 Keys to Communicating a Compelling Retail Investment Story

      By David Calusdian, Executive Vice President

      For those IROs and CFOs new to the retail sector, the practice of investor relations can seem like a whole new field – with new players, metrics and ways to communicate.  And while best practices and the fundamentals of IR still hold true, there is a lot to learn before you can expertly communicate your retail company’s story to the investment community. Here are five tips to get you started.

      1) Be Transparent.

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    4. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Why Video Should be a part of your Content Marketing Strategy Key Trends in Digital Marketing for 2015 6 Tips For Holding A Successful Marketing Event Social Media Apps the Most Commonly Checked “First App of the Day” - Report Using Written Content to Answer B2B Customer Service Requests Monetizing mobile apps without harming the user experience [Q&A] Social Advocacy and Politics: Kings of the Social Media Jungle The Most Expensive Keywords on Google [Infographic] Is Google Looking to Buy Twitter? Latest Market Moves Spark Intense Speculation 9 Interesting and Fun Digital Marketing Stats From the Past Week Crowdfunding or a Small-Business Loan: What's Best for Your Company? How to Write Amazing, Clickable Headlines Using Data-Proven Techniques [infographic]
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (1 articles) JWT
    2. (1 articles) Hill Holliday
    3. (1 articles) Arnold Worldwide
  9. VC Firms Making News

    1. (1 articles) Khosla Ventures
    2. (1 articles) Greylock Partners