1. Musings from ICE

    1. Key Trends in Digital Marketing for 2015

      Key Trends in Digital Marketing for 2015

      Welcome to 2015! We anxiously awaited all of 2015’s digital marketing predictions in Q4 a couple months ago and now we’re in full swing. The marketplace is certainly changing as our world becomes encompassed by the Internet of Things. Who received a Smart Watch over the holidays? Are you tracking your email, steps walked, heart rate, sleep patters, calendar appointments, and phone calls all in that one device? Maybe you received the new iPhone 6+. Have you ditched your laptop in the evenings to log into your social media accounts on your mobile or tablet? As the way we, as consumers or business professionals, search and digest information changes, marketing is racing to keep pace.

       

      Mobile Advertising

      The last few years have been all about responsive design. If you aren’t quite there yet, now is the time. Responsive design pushed aside, there’s even talk of mobile only website design. As I stated above, most of us put our computers to sleep in the evenings and instead, we work, read, and browse the Web on our smartphones or tablets. With people so heavily reliant on mobile, advertisers are only becoming more focused on this method of communication ...

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      Mentions: Facebook Twitter
    2. Season of Giving Back to the Community

      Season of Giving Back to the Community

      ‘Tis the season to end the year on a high note! It is easy to get caught up in the busyness of time and put marketing on hold until the new year. At ICE, we encourage all our clients to give marketing a final push and closeout the year positioned to enter January with a running start.

      For our clients, we are finishing the final pieces for the 2014 editorial calendar, generating the last few campaign leads, engaging prospects with actionable tweets, interacting with new 2015 opportunities via LinkedIn, and making plans to kickoff new campaigns in the first days of the new year. We also take this time to reflect on what worked and didn’t during the last twelve months. There is nothing like a few months of real data to help hone initiatives. 

      With all that focused business activity, we also stop to think about the people in our community who aren’t as fortunate. The holidays can be difficult for a variety of reasons. For those with families struggling to make ends meet it can be stressful and isolating.

      In addition to our passion for technology marketing, our belief that we can make a difference in ...

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      Mentions: Facebook
    3. 11th Annual Stevie Awards

      11th Annual Stevie Awards

      November is a month to be extra thankful. Today, November 14th, marks the 11th Annual Stevie Awards for Women in Business and ICE Worldwide could not be more thankful to have our founder and managing partner, Jocelyn Philbrook, named a finalist again this year. Last year, Jocelyn was honored to take home a bronze Stevie Award, which was a remarkable way to end a great year. This year Jocelyn was named a finalist for Women Entrepreneur of the Year for Business Services (10 or Fewer Employees).

      Seriously, it’s an honor just be named among such outstanding women. This year, Jocelyn continued to build the ICE Worldwide family through new clients and new additions to the team. As a business owner and a mentor, Jocelyn is committed to creating opportunities for women in technology, including a new continuing education program this year for employees at the local college.

       With ICE, Jocelyn set out to break the mold of male-centric technology companies. The company fosters a unique team approach with an open office environment. There are no cubicles or offices at ICE headquarters—not even for Jocelyn—as a symbol of no boundaries. And the company continues to strike a ...

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    4. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. IT Marketing: What Every Technology Services Firm Should Know for Higher Growth

      IT Marketing: What Every Technology Services Firm Should Know for Higher Growth

      For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges. As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential. But which challenges are most pressing for technology services firm, and which initiatives are they prioritizing in order to get ahead?

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      Mentions: Twitter
    2. Stop Drowning in Digital Data: Social Listening for Campaign Measurement

      Stop Drowning in Digital Data: Social Listening for Campaign Measurement

      This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Stop Drowning in Digital Data: Social Listening for Campaign Measurement. This webinar was sponsored by Brandwatch and featured panelists from Brandwatch, Sony Electronics, and Visa. We discussed why, and most importantly what, you should measure for your campaigns.

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    3. See all Marketing Overall articles
  3. VCs Making Headlines

    1. How to Build Successful Startups Faster with Eric Ries [PODCAST]

      How to Build Successful Startups Faster with Eric Ries [PODCAST]

      If you're interested in startups or an entrepreneur yourself, you've probably heard of Eric Ries. After founding his company IMVU, a 3D virtual avatar community which is now doing over $55M per year, Eric noticed there's a huge amount of inefficiency in how founder were building their businesses. This lead to Eric writing The Lean Startup.

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    2. The Cloud Could Be Your Best Security Bet

      The Cloud Could Be Your Best Security Bet

      In fact, if a cloud service has proper controls, it could be safer than running your own datacenter. Amazon, Google, Salesforce and Box to a company have much more at stake when it comes to security. A breach could prove devastating to their businesses. That could be why it’s hard to come up with a major security snafu involving a cloud provider. Other than the Jennifer Lawrence… Read More

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    3. See all Venture Activities articles
  4. News in Investor Relations

    1. Tools to Increase Your Small Business Content Marketing Productivity

      11, 2015 /PRNewswire/ -- Small Business marketers will agree that the outcomes of any successful content marketing strategy should be to reach, convert and engage. A diverse and ... Social Media . With the proper management tool, promoting your content through various social media accounts shouldn't be a resource drainer. Review the tools you use to find out if they are delivering the results you require.

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      Mentions: PR Newswire Twitter
    2. It's Official: Startup Funding Last Year Was Biggest Since 2000

      It's Official: Startup Funding Last Year Was Biggest Since 2000

      Venture capitalists pumped $48.3 billion into U.S. startups in 2014, according to data today from the National Venture Capital Association and PricewaterhouseCoopers, the most since investors piled $105 billion into closely held companies in 2000. The ...

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    3. Boost Your Business: Email Marketing Best Practices

      Boost Your Business: Email Marketing Best Practices

      NEW YORK, Jan. 14, 2015 /PRNewswire/ -- While small business owners continue to explore and uncover new ways to grow their business, one tried and tested method that shouldn't be ignored is the ever-powerful email marketing campaign.  Email marketing is a cost-effective...

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      Mentions: PR Newswire Twitter
    4. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Key Trends in Digital Marketing for 2015 Season of Giving Back to the Community 11th Annual Stevie Awards 10 Business Reasons Smart Digital Marketers Must Embrace Data and Analytics How B2Bs Can Improve Their Organic Reach on Facebook Why Long-Tail Keywords? Socially Stephanie: Everything You Need to Know About Social Selling How Social Media Can Help Your Business in 2015 [infographic] The Real Reasons LinkedIn Acquired Lynda Social Selfishness and Brand Loyalty The Mid Week Marketing Mix: Live Google+ Hangout on April 22nd IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (1 articles) Grey London
    2. (1 articles) Starcom
    3. (1 articles) M&C Saatchi
  9. VC Firms Making News

    1. (1 articles) Atlas
    2. (1 articles) Elon Musk
    3. (1 articles) Sequoia Capital
    4. (1 articles) Bessemer Venture Partners
    5. (1 articles) Polaris