1. Musings from ICE

    1. The 80 – 20 Rule: Three Key Reasons to Use Infographics

      The 80 – 20 Rule: Three Key Reasons to Use Infographics

      Would you rather read paragraphs of text or look at a graphic that conveys all the information you need to know? Personally - I’d choose the latter.

      Our eyes are naturally drawn to images, they are more intriguing, attractive and, of course, more fun to share. As a whole, people remember 80% of what they see, 20% of what they read, and only 10% of what they hear. Why not include your content in that 80%? Enter: Infographics.

      Infographics have become one of the best tools for creating shareable content. Every business wants to go viral and, at the same time every business is competing against the tsunami of available online content. How do you make your content stand out? How do you get people to share what you’ve created? One way is by cutting to the chase with an infographic.

      If we look to science, visuals are processed 60,000 times faster in the brain than text. Google searches for the term ‘infographics’ have grown more than 800% in the past several years. For those trying to garner media attention, 73% of journalists say they would rather report on press releases that contain images. Below is an example ...

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    2. 5 Tips to Improve Email Marketing

      5 Tips to Improve Email Marketing

      Email marketing is not dead. There are scores of statistics to support this claim. For example, every time you spend $1 on email marketing the average return is $44.25. Customers also speak for themselves, when polled 90% prefer an email newsletter opposed to social media to receive company updates. If you still aren’t convinced, what if we told you that email conversion rates are three times higher than social media conversions? It’s true. At ICE, we do a lot of email marketing. It is a terrific tool to nurture prospects, educate existing customers on new services, and, of course, secure attendees at events.

      The team here at ICE has decades of experience harnessing marketing tools for demand generation. That said, each day I’m constantly adjusting the way I approach each particular campaign. Yes, I said each particular campaign. At ICE, we don’t use a cookie-cutter template every time an event rolls in. We start from scratch. Rather than switch out content, we customize the approach specifically to the event and client’s needs. Despite the need for unique nuances in each campaign, there are some guiding principles we use to frame the approach.

      Below you ...

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      Mentions: Facebook Twitter
    3. What Does the Hashtag Say?

      What Does the Hashtag Say?

      Our team attended the American Marketing Association's (AMA) Advanced Social Media Conference this fall at the Sheraton Hotel in Boston, MA. We were there to learn what the advanced social media marketing trends are today and what we need to do in the next year to really engage with our audiences. The conference focused on building a long-lasting online community by turning followers into fans, fans into advocates, and advocates into influencers. Here are a few things we learned.

      #News More and more people are using Twitter as their breaking news source. A recent survey found that nearly-half of  all adult Twitter users users use Twitter as their main source of news. This just goes to show it is extremely important to share press releases, white papers, and blogs on Twitter as soon as they are written.

      #Blog Speaking of blogs, people are reading them! Another survey explains that companies blogging only one to two times per month generate 70% more leads than those that don't blog at all. A successful blog should publish consistently to keep readers engaged.

      #Content When you are using Twitter, content is key. In order for a tweet to be successful it must ...

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  2. Recent Marketing News

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  3. VCs Making Headlines

    1. 5 reasons why social media is actually really fruitful for B2B startups

      5 reasons why social media is actually really fruitful for B2B startups

      In the last three to four years, social media marketing has increasingly become popular. Consumer product companies have special budgets for social media, though when it comes to business-to-business companies (especially in India) its marketing benefits are overlooked. Most companies are apprehensive and believe it is not meant for them. “Our customers are not on social media,” is what I often ...

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      Mentions: Facebook Twitter
    2. The Truth About Mobile Advertising? It’s a House of Cards

      The Truth About Mobile Advertising? It’s a House of Cards

      Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.

      Illustration: Vahram Muradyan

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      Mentions: Facebook Twitter
    3. Sysomos eBook, "5 Biggest Social Media Myths," Helps Companies Realize

      Sysomos eBook, "5 Biggest Social Media Myths," Helps Companies Realize

      To help brands successfully identify and leverage the most effective social channels to reach and connect with their audiences, Sysomos published the complimentary eBook, "5 Biggest Social Media Myths. " It strips away the biggest misconceptions and reveals truths about five ... B2B companies can use Pinterest as part of their content marketing strategy by pinning the latest content they want to promote and including a link to drive website traffic.

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      Mentions: Twitter
    4. Mobile Marketing And Wireless Advertising - Strategies for Carriers: Global

      Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.

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  4. News in Investor Relations

    1. Could Pinterest Be the Next Social Media IPO?

      Could Pinterest Be the Next Social Media IPO?

      Pinterest is probably a little young to consider an IPO but with its notoriety, growth rate, and increasing valuation, it's the next social media company in line to consider. Disclosure: At the time of this writing, Tim Parker had no position in the above mentioned ...

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    2. Twitter leans more on mobile; losses triple

      Twitter leans more on mobile; losses triple

      Twitter, ahead of its eagerly-anticipated listing, revealed greater reliance on mobile advertising in an amended IPO filing – but not enough to stop Q3 losses tripling year-on-year. More than 70 per cent of the company's advertising revenue came from phones ...

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  5. How Social Networking is being used

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    The 80 – 20 Rule: Three Key Reasons to Use Infographics 5 Tips to Improve Email Marketing What Does the Hashtag Say? 5 Creative Digital Marketing Solutions for B2B Companies How to Start Conversations with Your Social Content Blogging Your Business: 4 Tips to Boost Your Blogging Campaign Five Boring Keys for Creating Better Subject Lines Don't Be the 'Rabbit' in SEO To gain a customer’s trust; meet them on their preferred digital stomping ground How Social Media Advertising Affects Sales 3 Keys to Creating a Superior User Experience 101 Ideas: Four social media and event apps to try
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  3. Our Favorite Recent Brand Video. Great job Intel.

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