1. Musings from ICE

    1. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      A website is critical to developing an online presence, brand, and face for your company. A well designed website will generate increased customer traffic, as well as extend the amount of time users spend browsing. If you want your website to stand out among the competition, let’s talk about navigation, consistency, and content.

      Navigation

      Good navigation should be easy to find and easy to comprehend, making for swift ...

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    2. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

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    3. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. How to Create a Robust Social Media Marketing Plan in 2017

      How to Create a Robust Social Media Marketing Plan in 2017

      February 10, 2017 Mitt Ray

      A recent survey by Harvard Business Review found that only 12% of companies who are utilizing social media felt that they were using it effectively. One of the reasons why companies don’t make the most of social media is because they don’t have a proper social media marketing plan laid out from the beginning.

      It's imperative that you create a robust social media marketing plan if you want to see strong, measurable results.

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    2. See all Marketing Overall articles
  3. VCs Making Headlines

    1. These are the social media campaigns that actually led to business success

      These are the social media campaigns that actually led to business success

      Tip : Use comma (,) to separate multiple quotes. Learn more... Thu, Dec 1, 2016, 17:08 GMT - UK Markets closed These are the social media campaigns that actually led to business success By Lucy Handley; special to CNBC.com | CNBC – 28 minutes ago 18.10 -0.39 In a marketing world obsessed with online clicks, likes, shares and impressions, it can be hard to work out which activities actually lead to sales.

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    2. Article: Do Startups Have a Tech Advantage?

      Article: Do Startups Have a Tech Advantage?

      Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

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    3. 8 Keys To Getting Real Value From Business Networking | Business

      8 Keys To Getting Real Value From Business Networking | Business

      (Before It's News) There is no skill more vital to an entrepreneur than effective networking. You can’t build your business alone, and networking is the best way to open doors, professionally and personally. For introverts like me, it’s not easy to step out of your comfort zone and meet new people, but if you approach the challenge correctly, I have found that it can actually be fun as well as productive.

      Read Full Article
    4. Successful entrepreneurs who risked everything to start a business

      Successful entrepreneurs who risked everything to start a business

      Business growth stories Successful entrepreneurs who risked everything to start a business Remortgaging their homes, quitting university,and spending their life savings: Read on to see what entrepreneurs have risked to start-up by Shane Donnelly Updated: Oct 31, 2016 Published: Oct 31, 2016 It should be of no surprise to any of us that a standard definition of what constitutes an entrepreneur reads: “A person who sets up a business or businesses, taking on financial risks in the hope of profit”. Indeed, risk- taking is seen by many as a fundamental characteristic of an entrepreneur, but it’s not just ...

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    5. Snapchat Is Blazing Its Own Media Trail by Constantly Charting New Territory

      Snapchat Is Blazing Its Own Media Trail by Constantly Charting New Territory

      Snapchat has always seemed to march forward on its own terms, at times almost in the mode of "damn the torpedoes, full speed ahead." So it shouldn't be a surprise that under its new moniker, Snap Inc., it is still giving the industry's rules a reboot, underscoring a style of disruption that remains the mobile media company's modus operandi.

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    6. See all Venture Activities articles
  4. News in Investor Relations

    1. The 25 coolest women in Silicon Valley

      The 25 coolest women in Silicon Valley

      The tech industry has a reputation for being male-dominated, but women are carving out a growing and increasingly important presence. Our recently released edition of the Silicon Valley 100, our annual list of the people who matter most and define what it means to be in Silicon Valley, is still largely male, but it also features 25 women who have changed the game in the past year.

      See the rest of the story at Business Insider
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    2. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Jocelyn Philbrook Receives Stevie Award for Women in Business How to Use Video As Your Ultimate Sales Weapon Top Business To Business Demand Generation Trends in 2016 Facebook Releases Guide on Transformational Trends and What They Mean for Marketers Facebook Just Copied 2 of Snapchat’s Most Popular Features 3 Ways You're Wasting Your Social Media Time (And What You Can do to Fix It) How to Market to Different Generations on Social Media [Infographic] A Modern Guide to Social Media Content Marketing, Part 4: Facebook Instagram Reaches 1 Million Active Advertisers, Outlines New Tools and Best Practices Brand News: 10 Things You Need to Know for Thursday, March 23rd The Most Discussed Issues on Facebook and Instagram in February [Infographic] Top Social Network Demographics 2017 [Infographic]
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

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  9. VC Firms Making News

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