1. Musings from ICE

    1. Season of Giving Back to the Community

      Season of Giving Back to the Community

      ‘Tis the season to end the year on a high note! It is easy to get caught up in the busyness of time and put marketing on hold until the new year. At ICE, we encourage all our clients to give marketing a final push and closeout the year positioned to enter January with a running start.

      For our clients, we are finishing the final pieces for the 2014 editorial calendar, generating the last few campaign leads, engaging prospects with actionable tweets, interacting with new 2015 opportunities via LinkedIn, and making plans to kickoff new campaigns in the first days of the new year. We also take this time to reflect on what worked and didn’t during the last twelve months. There is nothing like a few months of real data to help hone initiatives. 

      With all that focused business activity, we also stop to think about the people in our community who aren’t as fortunate. The holidays can be difficult for a variety of reasons. For those with families struggling to make ends meet it can be stressful and isolating.

      In addition to our passion for technology marketing, our belief that we can make a difference in ...

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      Mentions: Facebook
    2. 11th Annual Stevie Awards

      11th Annual Stevie Awards

      November is a month to be extra thankful. Today, November 14th, marks the 11th Annual Stevie Awards for Women in Business and ICE Worldwide could not be more thankful to have our founder and managing partner, Jocelyn Philbrook, named a finalist again this year. Last year, Jocelyn was honored to take home a bronze Stevie Award, which was a remarkable way to end a great year. This year Jocelyn was named a finalist for Women Entrepreneur of the Year for Business Services (10 or Fewer Employees).

      Seriously, it’s an honor just be named among such outstanding women. This year, Jocelyn continued to build the ICE Worldwide family through new clients and new additions to the team. As a business owner and a mentor, Jocelyn is committed to creating opportunities for women in technology, including a new continuing education program this year for employees at the local college.

       With ICE, Jocelyn set out to break the mold of male-centric technology companies. The company fosters a unique team approach with an open office environment. There are no cubicles or offices at ICE headquarters—not even for Jocelyn—as a symbol of no boundaries. And the company continues to strike a ...

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    3. How to Use Hashtags to Your Advantage

      How to Use Hashtags to Your Advantage

      The “#” symbol, or hashtag, has grown organically from a Twitter-only search methodology to an essential part of social media. Use the # symbol before a word or phrase, and it instantly becomes a searchable link. Just remember that punctuation, spaces, and special characters are not supported. If spaces concern you, you can even paraphrase a complex thought by capitalizing the first letter of each word to make it easier to read. You can create a new hashtag to represent any topic, as long as it is both simple and relevant. After-all, you want people to be able to find what you’re sharing.

      Hashtags were born on Twitter, but are now supported by most of the larger social media platforms giving them an important role in your social media campaigns. Facebook, Instagram, Vine, Google+, Tumblr, and Pinterest all have various levels of hashtag support. That’s important because the best social media campaigns encompass multiple platforms. Consistency is critical for success, not to mention tractability.   

      So are you using hashtags across all social media channels? According to a survey, 43% of people believe hashtags are useful and 58% use hashtags regularly. Read on to learn more about how you can incorporate ...

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      Mentions: Facebook Twitter IBM
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  2. Recent Marketing News

    1. Ten Ways Big Data Is Revolutionizing Manufacturing

      Ten Ways Big Data Is Revolutionizing Manufacturing

      McKinsey & Company recently published "How Big Data Can Improve Manufacturing," which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing. The article highlights how manufacturers in process-based industries are using advanced analytics to increase yields and reduce costs. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.

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    2. Native Ad Spending to Soar in 2015

      Native Ad Spending to Soar in 2015

      There are many different types of native ads, and two of the most common ones are search advertising as well as content marketing, the latter being particularly useful for businesses who are trying to increase their brand awareness, to diversify their target market as well as to boost their revenue. Sponsor-funded content is often placed alongside editorial content, with the specific purpose of reaching the target audience.

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      Mentions: Facebook Twitter IBM
    3. See all Marketing Overall articles
  3. VCs Making Headlines

    1. It’s Hard To Believe This Sharp, 5-Point Business Memo Was Written By Someone Who Is Only 23

      It’s Hard To Believe This Sharp, 5-Point Business Memo Was Written By Someone Who Is Only 23

      The VergeSnapchat CEO Evan Spiegel When you’re the CEO of a multi-billion-dollar company at age 23, you need to grow up quickly.  Just three years ago, Evan Spiegel was a senior at Stanford University. Today, he runs a mobile application worth $10 billion, Snapchat. Spiegel turned 24 in June. Going from a college frat boy to the CEO of today’s hottest new startup isn’t easy. Spiegel has been ...

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    2. 12 most eye-popping VC tech deals of 2014

      While the three largest venture capital deals of the year in the technology industry went to consumer-focused startups, most of the other top investments went to companies building products that could reshape the enterprise IT landscape.

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    3. See all Venture Activities articles
  4. News in Investor Relations

    1. 12 most eye-popping VC tech deals of 2014

      While the three largest venture capital deals of the year in the technology industry went to consumer-focused startups, most of the other top investments went to companies building products that could reshape the enterprise IT landscape.

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    2. Turkcell Launches Turkey’s First Investor Relations App

      Turkcell Launches Turkey’s First Investor Relations App

      Turkcell (NYSE:TKC) (BIST:TCELL), Turkey’s leading telecommunications and technology company, today launched its investor relations application ‘Turkcell IR app’ for investors and analysts. The app will be available for free at App Store and Google Play for iOS and Android mobile devices. With this development, Turkcell becomes the first company in Turkey to offer an investor relations app ...

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      Mentions: Twitter Nyse
    3. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Season of Giving Back to the Community 11th Annual Stevie Awards How to Use Hashtags to Your Advantage Brand and Marketing Trends for 2015 The Top 10 Local Search Ranking Factors from 2014 [infographic] 8 Tips to Optimize Your Hotel’s Google+ Business Page Ten Ways Big Data Is Revolutionizing Manufacturing The Challenge of Managing BYOD Expenses 6 Pragmatic Content Marketing Predictions for 2015 Native Ad Spending to Soar in 2015 The Tinder Effect: How a Social App Traded Precision for Mass Appeal CMO of the Week: John Hayes, American Express and Transforming Marketing Into Service
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (1 articles) Grey London
    2. (1 articles) Ogilvy
  9. VC Firms Making News

    1. (4 articles) Sequoia Capital
    2. (3 articles) Kleiner Perkins Caufield & Byers
    3. (3 articles) Bessemer Venture Partners
    4. (2 articles) Kleiner Perkins
    5. (2 articles) Accel Partners