A recent study from Marketing Tech Blog says that online video now accounts for 50% of all mobile traffic, which is one big reason this year has been called “The Year of Video Marketing”. Video has been proven to be far more effective at grabbing a viewer’s attention than text alone and also keeps your audience engaged. Video marketing can benefit your business in a number of ways, but most importantly, it keeps your business on track with the latest trends, so you won’t fall behind.
Video marketing keeps your strategy diverse, helping you stay up-to-date in the marketing world and attract large numbers of new visitors. Video provides a fresh new way to reach your audience by providing engaging content that if used in email marketing, can increase open rates, increase click-through rates, and reduce unsubscribe rates.
Are you convinced yet? If you’re ready to incorporate video into your content marketing strategy here are some ideas to help you get started.
Add a Video to Your Homepage
Welcoming a visitor to your site with a video provides them with fresh and appealing content the moment they enter. Adding a short, entertaining and attention-grabbing video to your ...